

Laura Liebel is an ACA Certified Instructor Trainer, in both Canoe and Kayak. In addition to teaching paddling, Laura is a
PSIA Certified Level II Alpine Ski Instructor, Nordic Walking Leki Trained Instructor, and volunteer Tour Leader at Beaver
Meadow Audubon Center. A graduate of Geneseo State University, Laura holds a BS in Education.
Jeff Liebel is an ACA Certified Instructor, in both Canoe and Kayak. He is the Managing Partner of Counterpoint Consulting,
a Buffalo based management consulting firm. Jeff also spent six years as the COO of a nationally branded outdoor and snow sport
accessory manufacturing company. He is a licensed New York State Guide and a member of the Board of Directors of the Northern
Forest Canoe Trail (NFCT). He served on the national board of the American Canoe Association including a year as president and is
currently the Chair of the Northern New York Division of the ACA. Previously he chaired the Waterways Committee of the Niagara
Frontier Chapter of the Adirondack Mountain Club. Jeff graduated from Gannon University with a BS/BA in Marketing.
Together, Jeff and Laura have had the opportunity to personally impact paddling through instruction and leadership in their local and
the national water sports community.
For eighteen years, the Liebel's have owned and operated Counterpoint Consulting, an entrepreneurial management consulting firm
specializing in market development, change management, organizational assessment, succession planning, behavioral analysis,
management development and training.
In addition to traditional paddling instruction, Laura and Jeff take lessons and experiences from the corporate world and blend them
with paddling, which enables them to use it as a means to promote personal growth, team building, and communication skills.





Not all who wander are lost.
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Laura and Jeff reside in Williamsville, New York with their four children, fleet of canoes and kayaks, skis, snowshoes, rollerblades, fishing rods, and camping gear.
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Presque Isle Bay, Erie PA
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© LALiebel
© JDLiebel
WeKaNu
Dedicated to getting people paddling in the great outdoors
Laura Liebel, ACA Instructor Trainer
Jeff Liebel, ACA Instructor
With a keen eye for movement analysis, she is able to diagnosis individual paddle stroke components and provide participants with direct feedback which enables them to develop skills quickly and proficiently.
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Paired Solo Exhibition Midwest Freestyle Symposium September 2009
CLICK HERE to view our video
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